What would be eye catching, yet simple?
What would be memorable, yet versatile and enduring?
Most importantly, what would encompass Central Baptist’s themes and vision, whilst not falling into clichés?
Central Baptist’s vision statement speaks about building God’s kingdom locally, branching out into the city, and the rest of the world. And, our church’s prime position in the heart of the city is a characteristic that sets us apart.
Therefore, the city skyline silhouette includes our church as part of the cityscape. The flared-angled square form expresses our desire to grow upwards and outwards, while also creating a point of interest.
Then, at the heart of it all is Jesus and his sacrifice for us at the cross, represented in the letter “t” of word Central. The logo is completed with the name of our church, in two fonts that are clean, simple and friendly.